Department of Product and Media Design

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Heku Life Insurance Heku Year Beast 4th Cultural and Creative Design Award

  • 2026-03-30
  • admin pmd

I. Purpose of the Call for Entries

The 4th Taiwan Cooperative Life Insurance Year Beast Taiwan Zodiac Creative Design Award encourages design talent to unleash their creativity. It is Taiwan's only design award focusing on zodiac-themed creative products. We invite you to unleash your creativity and design unique zodiac-themed products centered around the 2027 Year of the Sheep. Entrants are encouraged to reinterpret traditional zodiac culture using modern language.

With the "Year of the Sheep" as the core theme, this award is open to all student majors. Entrants are encouraged to reinterpret zodiac culture through visual design, creating two types of works: visually creative or cultural and creative products.

II. Submission Requirements We are seeking design proposals for Year of the Sheep zodiac-themed cultural and creative products. The overall visual design should focus on clear, distinctive, and easily recognizable shapes or patterns, suitable for application in various products.

1. Submissions must possess gift-giving and commemorative value. The design should convey blessings and cultural connotations, exhibiting aesthetic appeal and quality. Materials and craftsmanship should prioritize practicality and durability, and the design should be marketable.2. The design content must be related to the Year of the Sheep theme, extending the imagery of the "sheep" zodiac animal. Creative interpretations can be made from cultural, symbolic, pattern, image, texture, and symbolic perspectives.

3. Materials are not limited; ceramics, wood, metal, fabric, and composite materials are all acceptable.

III. Submission Categories
Visual Design: Entrants are encouraged to create works based on cultural symbols, drawing inspiration from cultural imagery related to the Year of the Sheep. The format is open, and creative designs for the Year of the Sheep are encouraged. At least one visual pattern application must be developed (Year of the Sheep Pattern Application Design).
Cultural and Creative Products: Entrants may freely create one product, embodying the spirit of Year of the Sheep cultural and creative industries. The design should adhere to the principles of "clear Year of the Sheep theme and commercial feasibility," showcasing personal style and actual product design drawings, thus conforming to the spirit of this competition.

IV. Eligibility: Students currently enrolled in domestic colleges and universities are eligible to participate (individual participation only).

V. Activity and Selection Schedule

• Proposal Submission: From now until May 31, 2026.

• Selection Method: This selection activity adopts a two-stage review process.

1. First Stage: June 1st - June 8th, the judging panel will conduct a preliminary selection based on various criteria.

2. Second Stage: June 10th - June 25th, the judging panel and online voting will conduct a second selection.

3. Final Selection Meeting: June 30th, the judges will vote on-site to select the winners of each award.

 VI. Judging Criteria: Creativity 30%; Thematic Aesthetics 30%; Production Feasibility 30%; Online Voting 10%

VII. Judging Panel: The judging panel will consist of industry designers invited by the implementing unit, along with representatives from the organizer.

VIII. Awards

Gold Award (1 winner): NT$10,000 + Certificate

Silver Award (1 winner): NT$5,000 + Certificate

Bronze Award (1 winner): NT$3,000 + Certificate

Most Popular Award (1 winner): NT$3,000 + Certificate

Honorable Mention (5 winners): NT$2,000 + Certificate

Selected Works (10 winners): Certificate

IX. Event-Related Organizations

Organizer (Entrustor): Cooperative Bank Life Insurance Co., Ltd.

Executor (Entrustee): Xiangyi Creative Co., Ltd.

X. Contact Information

Executor (Entrustee): Xiangyi Creative Co., Ltd. (Nian Beast Competition Team)

Contact Person Email: onshowproject@gmail.com
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